Content, Curated. – Issue #35

The last month or so has been disruptive for both SEOs and Digital PRs alike. Google continue to pump out an increasing number or algorithm updates, and unexpected events have put a lot of campaigns and outreach on hold.

Despite the challenges, there’s still plenty of notable content to highlight from the last month or so. Spoiler alert: there’s more AI stuff 🤖.

Made something you’re proud of? Interested in becoming a sponsor? Drop me a note: mark[@]searchvalley.co.uk.

Content, Curated is now over 3 years old, and consists of 35+ issues of exceptional content campaigns, PR stunts, must-read articles and more.

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Must-see Content 👀

This House Does Not Exist 🏠

Along a similar vein as thispersondoesnotexist.com, thiscatdoesnotexist.com and more, ThisHouseDoesNotExist uses AI to create modern architecture properties. It’s created by serial builder Pieter Levels, and has already racked up an impressive amount of coverage.

Realistic Company Logos 🤖

Yes, another AI piece (I did say last issue that the floodgates were opened). This time, someone has used Stable Diffusion to reimagine highly recognisable company logos in a more realistic style. The full thread of them can be found here.

Discovered via Mairead Folan 🕵️‍♂️

Best Wild Swimming Spots 🏊‍♂️

This is an interesting piece that looks at the water quality and Google reviews of wild swimming spots, to create a best/worst list. Highlighting the hidden gems based on a lower number of Google reviews is a great idea.

The Big [Censored] Theory 🤬

Another banger from The Pudding. This time, it looks at the differences between Chinese versions of American sitcoms, namely The Big Bang Theory. As always, it’s beautifully presented with some really interesting findings.

AI GoPro Footage 📷

More AI. Twitter user Tim Soret used Midjourney to create GoPro footage of iconic events such as the French Revolution, the fall of the Berlin wall and more. The results are very impressive.

Discovered via Oliver Brett 🕵️‍♂️

Buildings as Everyday Objects 🌆

3D artist Wora Work has put together these incredible renders of buildings as everyday objects. Their profile is absolutely full of equally incredible and captivating creations.

Discovered via Gisele Navarro 🕵️‍♂️

Robomojo.io 📽️

Robomojo reimagines iconic film posters through the eyes of AI, with some mildly terrifying but equally incredible results. (Don’t worry, there’s still lots more AI pieces to come.)

Mapping the Coolest Spots Inside the World’s Sweltering Cities 😰

This piece from Bloomberg visualises the hot and cold spots in major cities during a heatwave, highlighting where people tend to seek refuge from the sun. It also outlines the interesting ways various initiatives are trying to counteract heat within cities.

Discovered via Gisele Navarro 🕵️‍♂️

Football Badges by Memory ⚽

This is a fantastic take on the iconic ‘Branded in Memory‘ piece from several years ago, and I’m annoyed I didn’t think of it. It asks people to draw football badges from memory, organising them by most to least accurate. Mocking up their favs on an actual shirt is a nice touch.

AI Generated Travel Posters ✈️

Another AI piece! This time within the travel niche, using the official travel slogans of countries as a prompt to generate their travel posters.

Chocolate Bar Football Shirts 🍫

Ever wondered what a football shirt for a chocolate bar might look like? This thread has you covered. It’s surprising how well some of them have turned out.

Average Jump Height in Other Worlds 👨‍🚀

These animations highlight the average jump height of a person on earth, and what the equivalent would be on other worlds in our solar system. Such a good idea!

Discovered via Aaron James 🕵️‍♂️

Richest Billionaire in Each State 💰

Nothing too mind-blowing here, just a map of the US highlighting the richest billionaire in each state. It was incredibly popular on Reddit.

Hypothetical Marvel Villains Created Using AI 👿

More AI. This new book contains 50 character concepts of villains created using Midjourney, with a little backstory of each.

Discovered via Luke Cope 🕵️‍♂️

PR Stunts

The below campaigns may not have been intentional PR stunts, however they did attract substantial attention from the media.

Heinz Vintage Drip 🍅

Heinz have been featured a few times recently, and while we don’t all have the luxury of working with a globally recognised brand, they’re definitely putting out some good stuff. Their latest is a collaboration with thredUP, selling second hand items with ketchup stains. 100% of the proceeds go to charity.

Must-read Articles

Below are some articles that are absolutely worthy of a read during your coffee break:

Digital PR Methodologies by Iona Townsley 🧵
Four Ways to Generate Great Content Marketing Results on a Budget 💰 by Lucy Dodds
How We Use Content, Influencer Marketing and PR to Generate Real Business Leads 🤳 by Impression
Is This The End of Hero Content For Link Building? 🦸 by Gisele Navarro

To Conclude

That rounds off issue #35! Thank you to those who send over campaigns, and if you ever want to share something please do get in touch: mark[@]searchvalley.co.uk

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Thank you!

Mark.