NOTE: For the intro to this issue, I thought I’d use an AI copywriter to generate it. For science, not because I’m lazy.
“It’s May! (MP: It’s not) And that means the latest issue of Content, Curated is available now. Content, Curated is a monthly print (MP: It’s not) and digital publication that compiles the best content marketing campaigns and PR stunts. This month’s issue features some of the best content marketing campaigns and PR stunts from April (MP: Wrong again). It’s always fun to see what brands are doing to get people talking online. This issue is no different, featuring some awesome campaigns from major brands like Hennessy, Taco Bell (MP: It doesn’t) and more. I hope you enjoy this issue, and be sure to check out the blog for more content marketing news and advice.”
I also used DALL-E to generate this nice accompanying image:
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Content, Curated is now over 3 years old, and consists of 35+ issues of exceptional content campaigns, PR stunts, must-read articles and more.
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Must-see Content 👀
AI Generated Classic Horror Movie Posters 🎃
Continuing with the AI theme, Evoluted reimagined classic horror movie posters with some pretty amazing but terrifying results.
Cybersecurity books for Children 🔐
This is such a great idea. It reimagines popular children’s stories through the lens of cybersecurity, and not just the front covers. They’ve been rewritten and with new illustrations, and ‘Alice in Filterland’ has 27 pages. Impressive!
Gothic Novels 👻
This piece is actually from 2014, but it’s held up pretty well. It’s a series of pictures detailing the common elements of a gothic novel.
Discovered via Sam @ Open Door Digital 🕵️♂️
Masturbating During Work 🛏️
How Celebrities Would Look Today 🤖
This is a pretty interesting use of AI, revealing what celebrities would look like if they were alive today. Alper Yesiltas‘ As If Nothing Happened series includes people such as Heath Ledger, Freddie Mercury, Princess Diana and more.
Discovered via Mairead Folan 🕵️♂️
Wild Aid Shark Finning 🦈
This piece from several years ago is still very effective. It’s a simple poster highlighting the horrifying practise of shark finning, and how badly it impacts shark populations. Make sure to check out the fullsized version.
Best Performing Football Shirt Numbers ⚽
Ever wondered what the most successful football shirt number is? Sports Direct have crunched the data, looking at things like player ratings, social media following and search interest.
Discovered via Amy Walton 🕵️♂️
Coffee vs Tea ☕
As expected with an outlet like The Washington Post, this piece is incredibly well presented and bursting with data and insights. It looks at coffee vs tea, including things like focus, heart disease risk, cancer risk, stress and more. #TeamCoffee
Discovered via Vince Nero 🕵️♂️
The Reality of Celebratory Gunfire 🔫
My favourite piece of the issue. 1POINT21 Interactive have put together this amazing data-driven visualisation that highlights the dangers of celebratory gunfire. The simple animations and illustrations work so well.
Visual History of WNBA Kicks 🏀
As always The Pudding feature in the newsletter, this time with their piece looking at WNBA kicks. It’s a visual history with nifty illustrations and animations.
But wait, there’s more…
- Google Frightgeist 👻 discovered via Oliver Holmes 🕵️♂️
- How Ukrainians Are Protecting Their Centuries-Old Culture 🏛️ discovered via Gisele Navarro 🕵️♂️
- This is the most popular Halloween costume in all of New York 🎃
- Information is Beautiful Awards 🏆
- Fall Foliage Prediction Map 🍂 discovered via Jack Prouse 🕵️♂️
- The Most Confusing Video Games 🎮
- The Worst Value Tourist Attractions 🗼
- Most-searched Championship team in each US state since the start of the season ⚽ discovered via Oliver Holmes 🕵️♂️
- The Most Visited Website In Every Country, Mapped 🌐
- One Year of Global Waste Visualized 🗑️
- Draw your Neighbourhood ✏️
- AI-Designed Supercars Of The Future 🏎️
- The Queen’s Queue Game 👑
- Tree Talk 🌲 discovered via Vince Nero 🕵️♂️
The below campaigns may not have been intentional PR stunts, however they did attract substantial attention from the media.
The Sanderson Collection 🧙♀️
In line with Hocus Pocus 2 releasing, Steven Stone designed these fun engagement rings inspired by the three iconic witches.
Greggs Menu as PL Footballers 🌭
Presented without comment. The Greggs menu as Premier League footballers.
Below are some articles that are absolutely worthy of a read during your coffee break:
- 600K Journalists Analyzed: Everything You Need To Know About Journalists & Pitching 📣 by Louise Linehan
- The Digital PR Campaign Format Report 📊 by Luke Cope
- How to Get Digital PR Coverage for Lifestyle Brands Using Data-Led Stories 📰 by Schaunagh Gleeson
- How To Make a Newsworthy Digital PR Campaign For Any Industry 🗞️ by Victoria Schmid
- Generator Dall·E Is Now Open to All – Why Should PRs and Marketers Care? 🤖 by Rich Leigh
- How to Pitch Your Press Release to Journalists 📣
That rounds off issue #36! Thank you to those who send over campaigns, and if you ever want to share something please do get in touch: mark[@]searchvalley.co.uk
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