Content, Curated. – Issue #34

Welcome to issue #34 of Content, Curated. There’s far too much doom and gloom in the news over recent months (apart from the footy, obviously πŸ¦πŸ†), which can be very stifling when it comes to creativity, and it often seems impossible to break through the current topics and general noise.

Reset your brain, grab your hot beverage of choice and take a scroll through some recent campaigns to help flex your creative muscle. There’s some corkers in this issue!

Made something you’re proud of? Interested in becoming a sponsor? Drop me a note: markprtr[@]

Must-see Content πŸ‘€

Life Cycle of the Blackberry πŸ“

Not a content campaign or Digital PR piece, but thought this was a really interesting idea, which can likely be replicated across many niches for more informational/education content.

Uber Lost & Found Index πŸ“±

Another year another UBER lost and found index. It’s a great use of internal data, with no fancy visuals, interactivity or graphics, just raw and interesting data. The most common lost items is as you’d expect, but this piece really shines when looking at things like the ‘most forgetful cities’ and unique lost items.

Absurd Trolley Problems πŸ›’

Neal Agarwal has featured many times in this newsletter thanks to his weird and wonderful web creations. This most recent one asks people to solve increasingly difficult situations, and compares your choices to everyone else.

Manifest Density πŸ—ΊοΈ

Absolutely love this. Slate made an interactive map that allows you to select a densely populated area (e.g. NYC, LA) and then click anywhere on the US to highlight a region of equal population.

Discovered via Oliver Brett πŸ•΅οΈβ€β™‚οΈ

Heinz AI Ketchup πŸ…

Mark my words, AI image generation is going to be very popular for content/Digital PR (sorry designers). In this example, Heinz used AI to draw ketchup, with some great results.

AI Data Visualisation πŸ€–

Here’s another AI example. This Twitter thread used DALL-E to generate how famous artists such as Picasso, Monet etc would create an academic chart. The specific example above is in the style of the Egyptian book of the Dead.

A Song to Stop Seagulls Stealing Your Chips

This is a corker of an idea. Deliveroo teamed up with a herring and seagull expert to create a song called ‘Bye Gull Bye’. It’s designed to keep seagulls away while you’re tucking into your chips by the sea. Genius.

Discovered via Erica Vonderwall πŸ•΅οΈβ€β™‚οΈ

The Parts of the UK Where People Live the Longest ⚰️

Want to know your chances of reaching the ripe old age of 100? This study has the answer, highlighting the cities that have the highest percentage of centenarians.

History Maps Timelines βŒ›

This is a fun game where you have to correctly map out the timeline of an era, such a China, Korea, Japan and more. It’s simple but works well. This most upsetting aspect is that it’s not hosted on the domain.

Discovered via Eben Tuff πŸ•΅οΈβ€β™‚οΈ

Dall-E 2 PokΓ©mon Cards πŸ€–

Here’s another AI one (told you it’s going to be popular). This time, AI has been used to imagine what PokΓ©mon cards from different eras would look like.

The Unlikely Odds of Making it Big on TikTok πŸ•›

It’s physically impossible to post an issue without including The Pudding. This time, they’ve looked at the odds of making it big on TikTok, and crunched an impressive amount of data, and displaying it beautifully (as always).

Discovered via Becky Waldren πŸ•΅οΈβ€β™‚οΈ

How Is Sex Portrayed on TV ❀️

I’m not a massive fan of how this data is displayed, but it’s an interesting idea and they apparently analysed 10 million lines of dialogue, which is impressive! The piece looks at which shows discuss sex the most and how it’s portrayed.

Discovered via Amy Walton πŸ•΅οΈβ€β™‚️

South Park Reimagined 🀯

This is both amazing and terrifying. Travis Davids reimagined what the main characters from South Park would look like as older real humans. AI features (ONCE AGAIN!) to generate the believable faces.

Discovered via Jack Prouse πŸ•΅οΈβ€β™‚️

More Great Content…

PR Stunts

The below campaigns may not have been intentional PR stunts, however they did attract substantial attention from the media.

Old Spice Meat Sweat Defence πŸ”

What do you do when you’ve eaten so much meat you start sweating? Grab some Meat Sweat Defence of course. Old Spice have done lots of ridiculous things in the past so this isn’t entirely unexpected.

Boris Johnson Waxwork πŸ•―οΈ

This is such a good idea. Madame Tussauds in Blackpool positioned their Boris Johnson waxwork outside of the job centre after his resignation.

Must-read Articles β˜•

Below are some articles that are absolutely worthy of a read during your coffee break:

To Conclude

That wraps up this issue. Thanks as always to the people who fired over campaigns! If you ever want to share a something you’re proud of please don’t hesitate to get in touch: markprtr[@]

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Thank you!


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