Welcome to issue #34 of Content, Curated. There’s far too much doom and gloom in the news over recent months (apart from the footy, obviously 🦁🏆), which can be very stifling when it comes to creativity, and it often seems impossible to break through the current topics and general noise.
Reset your brain, grab your hot beverage of choice and take a scroll through some recent campaigns to help flex your creative muscle. There’s some corkers in this issue!
Made something you’re proud of? Interested in becoming a sponsor? Drop me a note: markprtr[@]gmail.com
Must-see Content 👀
Life Cycle of the Blackberry 🍓
Not a content campaign or Digital PR piece, but thought this was a really interesting idea, which can likely be replicated across many niches for more informational/education content.
Uber Lost & Found Index 📱
Another year another UBER lost and found index. It’s a great use of internal data, with no fancy visuals, interactivity or graphics, just raw and interesting data. The most common lost items is as you’d expect, but this piece really shines when looking at things like the ‘most forgetful cities’ and unique lost items.
Absurd Trolley Problems 🛒
Neal Agarwal has featured many times in this newsletter thanks to his weird and wonderful web creations. This most recent one asks people to solve increasingly difficult situations, and compares your choices to everyone else.
Manifest Density 🗺️
Absolutely love this. Slate made an interactive map that allows you to select a densely populated area (e.g. NYC, LA) and then click anywhere on the US to highlight a region of equal population.
Discovered via Oliver Brett 🕵️♂️
Heinz AI Ketchup 🍅
Mark my words, AI image generation is going to be very popular for content/Digital PR (sorry designers). In this example, Heinz used AI to draw ketchup, with some great results.
AI Data Visualisation 🤖
Here’s another AI example. This Twitter thread used DALL-E to generate how famous artists such as Picasso, Monet etc would create an academic chart. The specific example above is in the style of the Egyptian book of the Dead.
A Song to Stop Seagulls Stealing Your Chips
This is a corker of an idea. Deliveroo teamed up with a herring and seagull expert to create a song called ‘Bye Gull Bye’. It’s designed to keep seagulls away while you’re tucking into your chips by the sea. Genius.
Discovered via Erica Vonderwall 🕵️♂️
The Parts of the UK Where People Live the Longest ⚰️
Want to know your chances of reaching the ripe old age of 100? This study has the answer, highlighting the cities that have the highest percentage of centenarians.
History Maps Timelines ⌛
This is a fun game where you have to correctly map out the timeline of an era, such a China, Korea, Japan and more. It’s simple but works well. This most upsetting aspect is that it’s not hosted on the History-Maps.com domain.
Discovered via Eben Tuff 🕵️♂️
Dall-E 2 Pokémon Cards 🤖
Here’s another AI one (told you it’s going to be popular). This time, AI has been used to imagine what Pokémon cards from different eras would look like.
The Unlikely Odds of Making it Big on TikTok 🕛
It’s physically impossible to post an issue without including The Pudding. This time, they’ve looked at the odds of making it big on TikTok, and crunched an impressive amount of data, and displaying it beautifully (as always).
Discovered via Becky Waldren 🕵️♂️
How Is Sex Portrayed on TV ❤️
I’m not a massive fan of how this data is displayed, but it’s an interesting idea and they apparently analysed 10 million lines of dialogue, which is impressive! The piece looks at which shows discuss sex the most and how it’s portrayed.
Discovered via Amy Walton 🕵️♂️
South Park Reimagined 🤯
This is both amazing and terrifying. Travis Davids reimagined what the main characters from South Park would look like as older real humans. AI features (ONCE AGAIN!) to generate the believable faces.
Discovered via Jack Prouse 🕵️♂️
More Great Content…
- TikTok Travel Index 2022 🛫 Discovered via Pat Langridge 🕵️♂️
- Carboot Carnage Tetris Style Game 🕹️ Discovered via Joel Stein 🕵️♂️
- Can You Guess These ‘Stranger Things’ Characters 👻 Discovered via Jenny Ho 🕵️♂️
- Trendiest Cities Index 🌆 Discovered via Pat Langridge 🕵️♂️
- The Ultimate Road Trip Playlist 🎼 Discovered via Sarah Pring 🕵️♂️
- Mapped: The Top U.S. Exports by State 🚢
- Thread: 10 Amazing Websites That Cost You Nothing, but Will Save You Hundreds of Hours of Your Life 🧵 Discovered via Dave Bryant 🕵️♂️
- Dental Deserts: Rural Areas Struggling With Lack of Dental Care in the U.S. 🦷 Discovered via Gretchen Andsager 🕵️♂️
- Rates of Depression in LGBTQ Communities, by State 😔 Discovered via Mike Madry 🕵️♂️
- When Do Your Hangovers Start Getting Worse? 🤢
- Rude Compounds on Reddit 🤬 Discovered via Pat Langridge 🕵️♂️
- Why Are Gas Prices so High? ⛽ Discovered via Milica Aleksandric 🕵️♂️
- HelloFresh Eurovision 🍲
The below campaigns may not have been intentional PR stunts, however they did attract substantial attention from the media.
Old Spice Meat Sweat Defence 🍔
What do you do when you’ve eaten so much meat you start sweating? Grab some Meat Sweat Defence of course. Old Spice have done lots of ridiculous things in the past so this isn’t entirely unexpected.
Boris Johnson Waxwork 🕯️
This is such a good idea. Madame Tussauds in Blackpool positioned their Boris Johnson waxwork outside of the job centre after his resignation.
Must-read Articles ☕
Below are some articles that are absolutely worthy of a read during your coffee break:
- Benchmarking the Performance of over 2,000 Digital PR pieces 📈 by Hannah Smith
- Link Relevance vs. Content Relevance in Link Building 🔗 by Paddy Moogan
- Five Link Building Tactics to Depend On When Your Creative Campaign Flops and Reactives are a No Go ⚠️ by Mary Hickey
- Thread of Digital PR Resources 🧵 by Matt Seabridge
- How to Use Data-Led Indexes in Your Content Strategy 💽 by Lucy Desai
That wraps up this issue. Thanks as always to the people who fired over campaigns! If you ever want to share a something you’re proud of please don’t hesitate to get in touch: markprtr[@]gmail.com.
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