Content, Curated. – Issue #33

It’s finally here, issue #33 of Content, Curated. Due to a busy month or so, including welcoming a new baby to our family, it’s been a larger than usual gap between issues.

The good news is this bumper issue is bulging at the seams with campaign inspiration, so we’ll jump right into it.

Made something you’re proud of? Interested in becoming a sponsor? Drop me a note: markprtr[@]gmail.com

Must-see Content 👀

How America Lost One Million People 😔

While this is an incredibly sobering piece, the presentation, interactivity and story telling is mesmerising. It’s incredibly well put together, and keeps the reader engaged throughout, balancing visuals and text perfectly.

Discovered via Danny Denhard 🕵️‍♂️

Web Browsers Over the Last 28 Years 🌐

Remember the bar chart race era? That was a fun time. This is very similar, with the format working well to illustrate the data.

Canada Population 🍁

The most basic/smallest image you’ll see this issue, but the idea works well. 50% of Canadians live south of the red line, and 50% live north of it, which is pretty nuts.

Books Around America 📚

This is a really well presented piece that highlights which states have the most books set in them. There’s also a cool tool where you can enter your zipcode and find out which books are set nearest to you.

Best U.S. Cities for Workcations 🌆

With the world being more open to remote working, more and more people are hunting down the best areas to work from. This index highlights the best US city for a ‘workcation’, combining metrics such as internet speed, Airbnb cost, attractions, co-working spaces and more.

The London Underground from Above 🚆

Ever wondered what the tube map looks like from a plane? Probably not, but alas someone has made it. There’s also one for NYC which is well made.

Makeup Brushes are Dirtier than Toilets 💩

This type of idea isn’t a new format, but they always seem to be well received. This time it looks at different makeup brushes and how dirty they are.

Discovered via Amy Walton 🕵️‍♂️

The Most-Searched Abbreviations 🗣️

NGL was LMAO at this piece (sorry). It looks at the most searched for text abbreviations, drawing the conclusion that SMH is the most confusing one.

Discovered via Tom Jeffery 🕵️‍♂️

In One Week, Cigarette Waste Can Fill Two White Houses 🚬

Remember the iconic ‘drowning in plastic‘ piece from a few years back? This is a very similar campaign, but this time highlights the sheer scale of cigarette butts that are being discarded. These clean renders with recognisable/relatable objects and scenes work really well for highlighting scale.

Products Based on Popular Expressions 🩹

Absolutely love this idea. It features products based on popular expressions such as ‘insult to injury’, ‘loose cannon’ and ‘tough as nails’. The retro designs are really well done.

Discovered via Jess Peace 🕵️‍♂️

Malware-Ridden Searches 🦠

This is a interesting piece with high relevance to the site in question, Surfshark. They looked at which search terms are the most dangerous, identifying the malicious results that are presented to users. It turns out, Robert De Niro is one of the most dangerous actors to Google.

The UK’s Most Favourite Animals 🦔

By looking at search results, search volume and Instagram hashtags, Gorgeous Cottages have worked out what the UK’s favourite animal is. The postage stamp style illustrations are very well done, and also helps highlight which animal populations are struggling.

Discovered via Julie Smith 🕵️‍♂️

The Most Loved Cuisine 🍕

Takeaway Friday? Just-Eat looked at restaurant review data and used sentiment analysis to work out the most popular cuisines in the UK.

Discovered via Patrick Langridge 🕵️‍♂️

Who’s in Your Wallet? 💸

It would be criminal not to include a Pudding piece. There are so many interesting data points in this one around banknotes, and as always the data is incredibly well presented.

PR Stunts

The below campaigns may not have been intentional PR stunts, however they did attract substantial attention from the media.

Tesco Billboard 🍲

This is a really cool Ramadan idea from Tesco, with a billboard featuring plates that only filled up with food once the sun has gone down.

Discovered via Richard Arrowsmith 🕵️‍♂️

Garden Centre Condoms 🍆

The most perfect use of the aubergine emoji? To raise awareness around safe sex amongst OAPs, an independent garden centre now stocks ‘The Hornicultural Society‘ condoms designed in the style of seed packs. Brilliant.

Must-read Articles ☕

Below are some articles that are absolutely worthy of a read during your coffee break:

To Conclude

That’s all for now! Thanks as always to everyone who fired over campaigns! If you ever want to share a something you’re proud of please don’t hesitate to get in touch: markprtr[@]gmail.com.

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Thank you!

Mark.