As March comes to a close, issue #32 of Content, Curated is just about squeezing in.
As always, there’s been plenty of campaigns to choose from this time around, and there’s no shortage of topical events to jump on. Common themes in this issue include the rising price of everyday living, lots of map content, things reimagined and more.
Thanks as always to those who sent over campaigns for consideration!
Made something you’re proud of? Interested in becoming a sponsor? Drop me a note: markprtr[@]gmail.com
Must-see Content 👀
The Price of Starbucks in Every Country ☕
Talking about the price of things is pretty topical at the moment, as everyone is being impacted in one way or another. This piece looks at how the price of a Starbucks tall latte (and other items) varies across the world, highlighting where you can get the most bang for your buck.
Popsicles of Pollution 🧊
This is such a great idea. It’s from a few years back, but somehow evaded me the first time around. To highlight the impact pollution has on urban rivers, creeks and ports, students from New Taipei city collected samples and preserved them in resin.
Discovered via Iona Townsley 🕵️♂️
Where in the World Is the Best at Solving Wordle? ⬛⬛🟩🟨⬛
Topicality works well, especially when it’s related to a worldwide sensation like Wordle. This is a clever piece that looks at Twitter to extract scores, using geographic information to map out who is the best in the world.
Discovered via Mark Rofe 🕵️♂️
Kid Friendly Curse Words in different European Languages 🤬
What do you say when you realise someone’s released a campaign the same as yours? Well, thanks to this map you can now curse to your heart’s consent in multiple ways, without offending any children that may be in earshot.
Discovered via Alex Cassidy 🕵️♂️
Crepes vs Pancakes 🥞
Do you prefer fluffy American style pancakes, or thin and crispy crêpes? According to this piece it’s a bit of a landslide, with over 84% of people preferring American style pancakes.
Discovered via Patrick Langridge 🕵️♂️
The Most Common Dream in Every Country 😴
This is a cool piece that uses data to map out the most common dreams around the world, using search volume from Ahrefs.com.
How IKEA Tricks You Into Buying More Stuff 💰
We’ve all done it. A harmless trip to IKEA for some essentials ends up with a car full of shopping. There’s a reason why you have to navigate it like a maze, and there’s all sorts of tricks and psychology at play to make it easier to part with your cash.
Discovered via Jack Prouse 🕵️♂️
The Long Road to Electric Cars 🔌
This is a really well presented piece that looks at electric vehicles in the US. There’s tonnes of data presented in a digestible way, with attention-holding illustrations throughout.
Toy Story App Icons 🧸
Visual designer Leo Natsume put together this awesome project designing app icons in the style of Toy Story characters. While coverage is never normally the primary aim of work like this, they always seem to go down well, especially on design sites.
Discovered via Gisele Navarro 🕵️♂️
The UK’s Most Popular Myths and Legends 👹
I love stuff like this. Cottages & Castles have done some digging on which UK myths & legends are the most popular, using Google search data. The illustrations/posters are really well done.
Discovered via Jemima Kirkwood 🕵️♂️
Popular Netflix Shows Reimagined as Children’s Bedtime Stories 🎬
Reimainged type content always seems to do well, and this take on it is really well done. It reimagines popular Netflix shows such as Tiger King, Squid Game, Stranger things and more as children’s bedtime stories.
Discovered via Amy Hunt 🕵️♂️
More Great Content…
- Designing Modern Living Rooms from Iconic Movies 🎥 discovered via Craig Anderson 🕵️♂️
- Twitter Sentiment On Will Smith Before and After Slap 😧
- Popular Wines by State 🍷 discovered via Tierney Brannigan 🕵️♂️
- Harry Potter’s ‘Privet Drive’ House Reimagined in 7 Artists Styles 🧙 discovered via Gareth Evans 🕵️♂️
- Car Owners’ Attitudes & Behavior in the US 🚗 discovered via Tierney Brannigan 🕵️♂️
- Price of Full Tank of Gasoline (60 L) As a Percentage of Average Monthly Net Salary ⛽
- Future of Skills 🛠️ discovered via Steph Hugman 🕵️♂️
- What Does It Take To Move 1,000 People? 🚌
- The World’s Billionaires, by Generation 💰
- World’s Best Airports ✈️ discovered via Patrick Langridge 🕵️♂️
- The World’s 50 Most Beautiful Sports Venues — A Thread ⚽ discovered via Matt Seabridge 🕵️♂️
- Study Reveals: The Most Cultured Spots in Europe ⛰️
- The Most Positive and Negative Fanbases Online Based on Their Language Use 🤬
- Canada – A Year in Search 🍁 discovered via James Dart 🕵️♂️
- Awesome Thread on World Book Day Campaigns 📙
- The Most (and Least) Dangerous Regions for Gadget Theft 👮
- UK’s Most Loved Sports Teams ⚽
- Perception of Gravity in Different Celestial Bodies 🪐
- BigJetTV Viewership ✈️
- We Are on the Hunt for the Top UK Pup Stars 🐕
- The UK’s Most Instagrammable Counties 📷
- Where People Believe Covid is a Myth 🦠 discovered via Jim Tatum 🕵️♂️
- Britain’s Most Iconic Desserts Reinvented as Cocktails 🍸
The below campaigns may not have been intentional PR stunts, however they did attract substantial attention from the media.
Pantone Drinking Water 🌊
Pantone partnered with Charity: Water to highlight that 1 in 10 people are living without access to clean water. While the colours may look nice, they’re inspired by drinking water found in communities around the world, and clicking on each one gives you their story.
Dream Jobs 💭
Too many to list, just scroll through Google News. How long until we see: “Dream Job: Get paid to come up with dream jobs”?
Must-read Articles ☕
Below are some articles that are absolutely worthy of a read during your coffee break:
- The Four Pillars of Relevancy: How Digital PR Campaigns Can Lead to Gains in Every Sector 📣 by Rebecca Moss
- 30 Digital PR Tips Before I Turn 30 🎈 by Gemma Flinders
- A Guide to Successful Newsjacking: Top Tips From the Best in Digital PR 🎣 by Jo Callwood
- 9 of the Most Meaningful Digital PR Campaigns 💖 by Rebecca Tee
That concludes the latest issue! Thanks as always to everyone who fired over campaigns! If you ever want to share a something you’re proud of please don’t hesitate to get in touch: markprtr[@]gmail.com.
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