Welcome to another edition of Content, Curated as we rapidly close on another milestone of 30 issues!
As always there’s been no shortage of great content to include, and in recent weeks there’s certainly been a lot of topical news stories to potentially jump on.
Without further ado.
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Must-see Content 👀
Friends Barbies 👧🏼
The Toy Zone features once again with another awesome ‘reimagined’ type piece, this time looking at iconic Friends scenes as barbie dolls. Such a fun idea that could be replicated across many different shows.
Most Accessible Premier League Stadiums ⚽
This is a great idea ranking Premier League stadiums based on their accessibility. It looks at things like, entrances, lifts, wheelchair viewing areas, audio descriptions and more. The only feedback I have is on the table itself, as it’s an image it’s tough to read properly.
Discovered via James Dart 🕵️
Visualizing the Length of the Fine Print 📜
Not a new piece, and I may have even featured it before, but it cropped up on my timeline again recently and I think it’s a great idea that’s well presented. I think there’s scope to replicate this across different industries and compare, as well as visualising it through different ways.
Uber Lost & Found Index 🚕
Presentation wise it’s not particularly exciting, but this is a good use of internal data and I imagine Uber have absolutely swathes of it. At the time of writing it has over 100 LRD, which isn’t bad considering they didn’t make any flashy visuals.
Discovered via Patrick Langridge 🕵️
Global Ad-Blocking Map 😠
Once again, another content piece backed by search volume data. This one looks at which country hates ads the most, and is well presented.
Discovered via David White 🕵️
The Slowest Cities in the World 🚗
I’ve said this many times before, but I love an index. This one looks at metrics such as average speed and traffic flow to work out the world’s slowest countries.
STI Risk Calculator 🦠
Men’s Healthcare website From Mars have crunched the data around UK STI diagnostic rates to work out how prevalent they are in certain areas. There’s also some handy educational content underneath around how to better protect yourself.
Fortinet Threat Map 🖥️
These types of visualisations have been around for years, but I don’t think I’ve featured one before and I’ll never get bored of seeing them. Fortinet’s threat map visualises global cyber attacks in real time, and what’s even more worrying as it only shows a tiny sliver of what’s actually occurring.
Discovered via James Brand 🕵️
City Logos 🌆
Graphic designer Mohamed Aljaadaby has done an awesome job illustrating city logos , using some of their iconic landmarks as a basis or inspiration.
Discovered via Richard Arrowsmith 🕵️
AI Movie Posters 🤖
This is such an awesome idea. Noah Veltman generated this collection of images using AI and a brief text description of the movie. Some of them are immediately recognisable, whereas others are much more subtle.
Discovered via Gisele Navarro 🕵️
More Great Content…
- Car Inspired Wedding Rings 💍
- Awesome thread from Ellie Morgan on Xmas campaigns 🎄
- Discontinued, Still Available in the Ocean 🌊 discovered via Iona Townsley 🕵️♂️
- Which Countries Spend the Most on Weddings 👰
- Procedurally Generated Fish 🐟 discovered via Vince Nero 🕵️♂️
- Every Single Cognitive Bias in One Infographic 🧠
- The Future Cost Of Disney Parks 🐁 discovered via Patrick Langridge 🕵️♂️
- Each State’s Most Searched 90s Movie 🎥
- 100 Amazing World Maps 🗺️ discovered via Mike Porter 🕵️♂️
- The Safest Areas to Buy a Home in the UK 🏘️ discovered via Patrick Langridge 🕵️♂️
- Are Americans in Their Dream Career 😴 discovered via Amy Walton 🕵️♂️
- ‘80s Pop Culture Icons as McDonald’s Happy Meal Toys 🔫
- This Map Shows You the Best-Value Independent Coffee at Every Stop on the Tube 🚄
The below campaigns may not have been intentional PR stunts, however they did attract substantial attention from the media.
Interflora Sunflower Hotel 🌻
There’s been a few campaigns like this recently, and honestly I don’t know if any of them actually exist outside the 3D renders that are always used. In the T&C’s it says:
“The “Interflora Sunflower Hotel” is for marketing purposes only. Accommodation for this competition is owned and operated by Kip & Nook Limited“
What does that even mean!? On the Kip & Nook website there are no sunflower themed shipping containers. Does that mean something is going to be thrown together like those Winter Wonderland fails we see every year? Do journalists even check or care about this stuff anymore? Are you still reading this? ARGHaufhahf
Update: It IS REAL. Seen it with my own eyes and you can too here.
A house fit for Disney’s Winnie the Pooh 🍯
Have another one. This time it does look real unless the 3D renders put Avatar to shame. It’s a Winnie the Pooh themed Airbnb situated in the original Hundred Acre Wood to celebrate his 95th Anniversary.
Prosecco Taster 🍾
Finally, a tried and tested dream job piece, this time offering someone the chance to be “the world’s first” prosecco taster. I’m sure this job does actually exist and has done for a while, and they’re just called a wine taster/connoisseur/sommelier.
Must-read Articles ☕
Below are some articles that are absolutely worthy of a read during your coffee break:
- How to Use Content & PR to Build Deep Links 🔗 by Tom Jeffery
- Content Prioritization: What to Write About Next (When Everything is Important) 🤔 by Elise Dopson
- Poaching Eggsperts: The best experts to have as a PR agency 🥚 by Callum McCloskey
- How to Launch a Successful International PR Campaign 🌐 by Jose Guariglia
- 89 Digital PR and Content tips from Brighton SEO and the Online PR Show 🏖️ by Gemma Finders
- My Top 10 PR Red Flags To Pay Attention To 🚩 by Jessica Pardoe
- 10 Mistakes in 10 Years in SEO (BrightonSEO – Sept 2021) ❌ by Patrick Langridge
Must-follow Marketer 👑
Who: Digital PR Transfers
Why: Because it’s hilarious. In their words: “Up to date* coverage of Digital PR Transfers as they happen. *not always, just when we hear about them”.
I just hope it continues to gain momentum to the point where there’s press conferences and awkward pictures of people singing contracts sat next to their new boss. Perhaps we should all operate around a transfer window?
That concludes issue 28 of Content, Curated. I hope it’s useful, inspiring and entertaining, and if it isn’t I’m always open to feedback and suggestions.
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