Content, Curated. – Issue #27

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Welcome to August’s issue of Content, Curated., looking back on awesome and notable content and digital PR campaigns from the last month or so.

As always, we’re spoilt for choice when it comes to picking content to include, and there’s no doubt you’ll find plenty to inspire you and help get those creative juices flowing.

A few weeks back I had the pleasure of catching up with Amanda, Growth Director at Frac.tl, and joined her on her podcast “Cashing in on Content Marketing“. I first met Amanda a couple years ago in Las Vegas when my colleague Patrick and myself flew over for Pubcon.

While it was tempting to reminisce about a pre-covid trip and the highs and lows we experienced around the blackjack tables, the topic of discussion was actually on common content mistakes. The things we discussed included:

  • Format
  • Relevancy
  • Complexity
  • Technical Issues
  • Persistence when it comes to outreach
  • Revisiting old campaigns

It was great to catch up and you can listen to the episode here. I’m also in the process of putting together a blogpost around the subject for the Screaming Frog blog, so keep your eyes peeled.

Made something you’re proud of? I’d love to see it! Send it over to markprtr[@]gmail.com 💌

Must-see Content 👀

Which Singers Have the Biggest Vocabularies? 🎙️

This piece appears to be heavily influenced by the iconic rapper vocabulary project from The Pudding in regards to both content and aesthetic, and I think it’s great that they openly nod to it within their copy. There’s nothing wrong with running with a similar idea with your own unique spin and data behind it.

Nestflix 🎞️

I absolutely love this site. It’s dedicated entirely to fictional films and shows within films and shows, and is really well presented. It’s easy to lose half an hour embarking on a little Inception style quest.

Discovered via Sean Fitzsimons 🕵️

Wrong Map of Europe 🗺️

This is a cool idea that surveyed young adults in the UK on their geography knowledge. It turns out that more than half of them didn’t know the Eiffel Tower was in France. One small thing with this piece is that I couldn’t find any mention of it on the site itself, and all links point to their covid test page. Likely intentional but can be frustrating for those who want to read more or cite the original source.

Discovered via Jack Prouse 🕵️

The True Extent of America’s Food Monopolies 🥫

An eye-opening piece from The Guardian that looks at the extent of America’s food monopolies. As expected from a site like this, it’s very well presented and researched.

Discovered via Grace Kindred 🕵️

Zelda Breath of The Wild Street View 🎮

This is a fun idea that turns Zelda’s BotW landscape into a Google Map with streetview-esque panoramic views. It’s a little rough around the edges but the concept is great and something that could be replicated for many different niches.

Discovered via John Mueller 🕵️

What the White House Could Have Looked Like 🏠

I didn’t know this, but in 1792 George Washington held a competition to design a residence for the Present of the US. The folks at HouseFresh.com have dug into the archives to find entries that didn’t make the cut, and visualised what they’d look like.

The Deliveroo Effect 🍕

When I moved house a year ago, I went to order a Deliveroo after a long day of unpacking/decorating, to discover I had moved just outside of the catchment for town by mere millimetres. It was pretty devastating and not checking this before moving was obviously an amateur move. This piece reveals how much value favourable takeaways can add to a house price, not that I’m bitter or anything.

Discovered via Patrick Langridge 🕵️

British Coast Beach Index 🏖️

This piece compiles important beach related metrics such as parking, toilets, water quality, accessibility and more. It would be good if there was some kind of ranking in place too, based on the data behind this piece, however it’s still a very useful resource.

Discovered via Shannon Keary 🕵️

Subway Melodies 🚆

Did you know that trains around the world have differing melodies for when their doors are closing? Ted Green has been travelling the world and recording the various noises and announcements their transport systems make, and NYT have compiled them into this beautifully presented post.

Discovered via Gisele Navarro 🕵️

UK Sex Map 😲

Ever wondered how sexy your city was? If for some bizarre reason you did, you can now use this map to find out.

More Great Content…

PR Stunts

The below campaigns may not have been intentional PR stunts, however they did attract substantial attention from the media.

Kraken Rum Polluted Ice Cream 🍨

While we don’t all have the opportunity to pull things off like this, I thought this was a good one from Kraken Rum. They partnered with a marine conservation charity to create a polluted ice cream with edible pollutants such as plastic bags, bottles, single use cutlery and more.

Must-read Articles 

Below are some articles that are absolutely worthy of a read during your coffee break:

Must-follow Marketer 👑

Who: Thierry Ngutegure, Head of Data Insights at Rise at Seven

Why: Data fuels the majority of campaigns. I love data. As Head of Data Insights I imagine Thierry does too, which is why you should follow him. He regularly shares interesting campaigns and actionable insights, so drop him a follow.

To Conclude

That rounds off the latest issue of Content, Curated. We’re approaching the 1,500 subscriber mark which is an awesome milestone, and I may have to actually start paying for Mailchimp soon which is a problem I didn’t think I’d have.

If you’re not yet subscribed, feel free to do so in order to be notified of future issues, and follow me on Twitter.

Cheers,

Mark.

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