Content, Curated. – Issue #38

Christmas cake. That’s the bingo call sign for 38 apparently, and also a festive pudding that divides nations (FYI I think it’s revolting, at the risk of losing subs).

As we near the iconic #40 milestone, if you’re a regular reader you’ve probably realised this isn’t really a monthly newsletter anymore. There’s no rhyme or reason, and the publish date is dictated by how much good content there is to share (as well as real life stuff..!)

Thankfully there’s plenty to spotlight this time around, take a look below!

Made something you’re proud of? Interested in becoming a sponsor? Drop me a note: mark[@]

Content, Curated is now over 3 years old, and consists of 35+ issues of exceptional content campaigns, PR stunts, must-read articles and more.

If you’ve ever found it useful, whether that’s for inspiration or because I’ve helped pump up your client’s backlink profile, consider buying me a coffee!

Must-see Content 👀

The Decline of The Simpsons 📺

There’s alot of data in this graphic, but it still effectively communicates the story. It was incredible popular on Reddit, racking up 30.4k upvotes and 1.9k comments, which is impressive considering it’s essentially a screenshot of excel.

Gig Economy Index 📊

I’m a sucker for indexes. This one looks at the best gig economy jobs and more, including where you can earn the most as an Uber/Lyft driver. The only jarring aspect is that selling and renting property is deemed the ‘best’ gig economy job, however it doesn’t seem to acknowledge the capital you’d require to get started with that.

Discovered via Jack Prouse 🕵️‍♂️

The Best Tifos in Football ⚽

While the majority of Twitter threads are 💩 these days, there’s an interesting one occasionally. This one highlights some of the best tifos in football, from Dortmund’s iconic binoculars to Galatasaray’s squid game theme.

Sex Map 2023 🍆

Lovehoney make good use of their internal sales figures by releasing a ‘sex map’ each year. The 2023 iteration has attracted coverage from some authoritative websites, in a niche that’s arguably pretty tough to build links in.

TV Living Rooms in The Simpsons Style 🛋️

This is quite a fun idea that reimagines several TV living rooms in the style of The Simpsons.

The Companies That Produce The Most Business Founders 🥚

The methodology behind this piece is pretty straight forward, they simply looked at a list of large companies and analysed the LinkedIn profiles of their founders to work out which companies produce the most founders. The results are interesting, and they also split the data out into industry.

The World’s Most Populous Countries 📈

Visual Capitalist regularly produce incredibly well-made data visualisations, and this one looking at the most populous countries is no exception.

Discovered via Oliver Brett 🕵️‍♂️

Wonders of Street View 📷

Neal Agarwal is back at it again, this time with ‘Wonders of Street View’, which curates weird and wonderful street views that you can explore at random.

Is Your Career at Risk of Being Replaced by AI? 🤖

AI is still highly topical, and will continue to be for quite some time. This piece looks at the likelihood that your career is at risk, with some interesting data and a tool you can use to ask AI if you’ll be replaced by them. Shoutout to one of the original pieces around this idea, Will Robots Take My Job?

Every Country’s Most Listened-to Artists 🎼

This is a well designed piece that does a good job of displaying lots of information. It also makes you realise how many artists there are around the world that you’ve never heard of, that are icons in their respective countries.

How Colours Got Their Names 🔴

Another feature from /r/coolguides, which is a good source of content inspiration. This is a simple guide that details how different colours got their name.

But wait, there’s more…

PR Stunts

The below campaigns may not have been intentional PR stunts, however they did attract substantial attention from the media.

Sureal Cereal 🥫

Unless you’ve been living under a rock, you’ve probably seen Sureal’s marketing campaign doing the rounds. They put up a series of billboards with claims like “We’re Dwayne Johnson’s favourite cereal”, stipulating that Dwayne was in fact a bus driver from London.

When I originally saw it, I thought it was “ok” but not mindblowing. That was, until, I saw their follow up video.

In my opinion, the video turned an average marketing campaign into a fantastic one. I also love the fact that they even included the negative feedback.

Must-read Articles

Below are some articles that are absolutely worthy of a read during your coffee break:

To Conclude

That rounds off issue #38! Thank you to those who sent over campaigns, and if you ever want to share something please do get in touch: mark[@]

If you’re not yet subscribed, feel free to do so in order to be notified of future issues. Be sure to follow me on Twitter!

Thank you!


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