I’m Incredibly pleased to announce issue #20 of Content, Curated! It’s a big milestone considering I wasn’t sure where I was going with this newsletter initially, and the continued support from certain individuals and readers has really helped keep the momentum up.
Speaking of which, at the time of writing we’re just 4 subs short of the 1,000 subscriber mark, which again is really amazing. As always I appreciate the shares, whether it’s on social media or internally to your colleagues, and hope this issue continues to inspire your future content efforts!
I’m in the process of sorting out some sponsorship opportunities for the newsletter! If you’d like to get in front of over 900 highly engaged and intelligent content bods, drop me an email: markprtr [at] gmail.com
Must-see Content 👀
Female Protagonists 🕹️
This is a cool data-driven piece looking at representation of females within video games, and how it’s changed over time. The underrepresentation is surprising considering everyone knows that Lara Croft is the undisputed Queen of Gaming.
Discovered via Sean Fitzsimons 🕵️
Bank in Crisis 🏦
As more and more people adopt mobile banks such as Starling and Monzo, traditional banks are getting hit hard. This analysis looks at the growing cashless society and how it’s shaping the future of our high street.
Discovered via Laura Hampton 🕵️
America’s Toughest Mazes 🌽
Has life in lockdown got you pining for tricky corn mazes? Fear not, this cool piece looks at some of America’s toughest mazes and how to solve them. It’s a really unique and well executed campaign.
One Hour of Active Satellites 🛰️
This is an awesome animated piece that visualises one hour’s worth of active satellites orbiting the earth (sped up of course). I personally never realised just how many we had up there. It’s somewhat misleading as it appears cramped, but in reality they are very spread out (according to the Reddit comments).
Famous Musician Deaths & Spotify 🎤
It’s no surprise that the death of a musician impacts their streams, but the extent of that impact is pretty eye opening. This piece plots the global Spotify streams against the dates the artists passed. Another corker from Reddit.
Discovered via George Driscoll 🕵️
Every Country’s Favourite Netflix Original 📺
Netflix themed pieces always seem to do pretty well, and this one looks at the most popular series across the world. There’s some interesting findings that are well presented, and is a good use of free data.
The Correlation Between Voting Behaviour And Music Preferences 🎵
A topical piece that looks to explore the correlations between voting behaviour and music preferences. Country music is the most popular across the US in general, and Trump voters were more inclined to Rock music over Clinton counterparts.
Discovered via Stephen Spiewak 🕵️
NASA Galaxy of Horror Posters 🌌
In the run up to Halloween, NASA released their latest Galaxy of Horror posters. They’re presented in an awesome vintage style, and are based on real phenomena. You can download high res versions that can be made into posters for free!
Most Edited Wikipedia Pages 🤓
This is a really cool piece that utilises free data from Wikipedia to work out which pages get edited the most. It’s interesting to see which subjects have passionate audiences arguing amongst themselves in an endless battle of back and forth edits.
If Wes Anderson Designed The Simpsons 📺
(Sidenote: Neomam‘s pieces feature in pretty much every issue, sometimes multiple times, and I promise I’m not getting paid to include them. I’ve even tried asking them for money. In all seriousness, be sure to follow them as they regularly create really unique and successful campaigns.)
Ever wondered what the iconic interiors of The Simpsons would look like if Wes Anderson got involved? Wonder no more. Again, the uniqueness of this piece really strengthens it and I can’t imagine many journos would pass up on giving this a quick look if it landed in their inbox.
More Great Content…
- River Basins on the Island of Great Britain 🏞️
- The New Celebrity Limited Edition Range from McDonald’s… Kinda 🍔 discovered via Amy Hunt 🕵️
- Cosmic Soundscapes: Listen to the Sounds of the Planets 🪐
- The UK’s Largest Things 🏗️ discovered via Sarah Pring 🕵️
- Map Shows PS5 And Xbox Series X Global Demand 🎮
- Iconic Landmarks as You’ve Never Seen Them Before 🗼
- If Birds Left Tracks in the Sky, What Would They Look Like 🐦
- The UK’s Most Financially Viable Locations 💸
- How the Lack of U.S. Tourism Impacts Other Countries Financially 💰
- IKEA Adds to Its Sleep Campaign With a Series of Striking Posters 😴 discovered via Laura Brady 🕵️
The below campaigns may not have been intentional PR stunts, however they did attract substantial attention from the media.
Hedgehog Hibernation Holiday Park 🦔
The folks at Rise at Seven have put together this impressive campaign that involved building a tiny holiday park for hedgehogs. Our spikey garden dwelling friends are facing extinction, and this will hopefully encourage others to create safe havens for them where they can.
Innocent Breakfast Smoothies 🍳
This is a simple, fun campaign from Innocent introducing their new range of breakfast smoothies, featuring beans, sausages and more rammed into smoothie bottles. Slightly disappointed that some of them aren’t real.
Must-read Articles ☕
Below are some articles that are absolutely worthy of a read during your coffee break:
- How to avoid the mention trap: creating campaigns that build links 🔗 by Robyn Gravestock
- How To Use PR Tactics To Build Better Links 🔗 by James Brockbank
- How to Turn Data into a Content Marketing Campaign 📊 by Freddy Barnes
- What do Journalists Want? 🤔
Must-follow Marketer 👑
For issue #20 I thought I’d do a recap of everyone who has been mentioned in the Must-follow Marketer section in some form or other. Be sure to drop them a follow:
- Gisele Navarro, CEO of NeoMam Studios
- James Brockbank, MD of Digitaloft
- Carrie Rose, CEO at Rise at Seven
- Mark Rofe, Founder of ChristmasTrees.co.uk
- Shannon McGuirk, Head of PR & Content at Aira
- Vince Nero, Director of Content Marketing at Siege Media
- Hannah Smith, Director at Worderist
- Digital PR Examples
- James Watkins, Digital PR Lead at Impression
- Danny Ashton, Founder of NeoMam
- Laura Hampton, Head of Digital PR at Impression
- Oliver Brett, Senior SEO Manager at Screaming Frog
- Damian Summers, Digital PR Specialist at Impression
- Jessica Pardoe, Senior PR Executive at Source
- James Walsh, Head of Production At Boom Online Marketing
- Pat Langridge, Head of SEO at Screaming Frog
- Abi Bennetts, Digital PR Manager at Digitaloft
- Mark Johnstone, Founder of Content Hubble
- Amber Thomas, Senior Journalist-Engineer at The Pudding
- Amanda Milligan, Marketing Director at Fractl
- Amy Walton, PR Manager at Screaming Frog
- George Driscoll, Digital PR at Root Digital
- Shaun Hill, Head of Content at iProspect
Once again, thanks to everyone who has helped keep this newsletter going, either by sending over content or providing words of encouragement. I’m always open to feedback on areas of improvement so please do reach out if you have any thoughts or suggestions!
As mentioned we’re 4 subs off that magical 1k, so if you’re not yet subscribed, feel free to do so in order to be notified of future issues, and follow me on Twitter.