Despite what our clients may ask of us, it’s almost impossible to guarantee that a campaign is going to secure a certain amount of coverage or links. While there are of course things that you can do to tip the odds of success in your favour, ultimately, no one know’s exactly how well a piece … Read more

April was a busy month for content consumption, with the bi-annual BrightonSEO resulting in a plethora of must-see talks (which have their own section this month), and plenty of stellar content campaigns being released into the wild. Bar chart races appear to have tailed off almost as quick as they appeared (though a couple did … Read more

March can be summed up with 3 simple words: bar chart races. They’re everywhere at the moment. I debated making a bar chart race to show the rising popularity of bar chart races, and as funny as that might’ve been, it looked far too complicated to make one. Because they’re such hot property at the moment … Read more

Content is hard. Every year, the bar for coverage-worthy content rises. Not so long ago we were churning out infographics, building links in their hundreds with relatively modest budgets. Having a novel format of content to rely on that could carry an uninspiring idea to success was good while it lasted, but those days are … Read more